Social Media & Communications Policy 130325
Social Media and Communication Policy
East Keal Parish Council – Social Media and Communication Policy
Adopted: 13/03/2025
To be Reviewed: 13/03/2026
The aim of this policy is to provide guidance to parish councillors, council staff and others who engage with the council using online communications, collectively referred to as social media. Social media is a collective term used to describe methods of publishing on the internet.
This policy covers all forms of social media and social networking sites which include (but are not limited to):
- Parish Council Website
- Facebook, Myspace and other social networking sites
- Youtube and other video clips and podcast sites
- Twitter and other micro blogging sites
- Bloggs and discussion forums
The use of social media does not replace existing forms of communication. The principles of this policy apply to parish councillors and council staff and also applies to others communicating with the Parish Council. Email, the website and the noticeboards remain the Councils main source of formal communication.
The current Code of Conduct also applies to online activity in the same way it does to other written or verbal communication. Individual parish councillors and council staff are responsible for what they post in a council and personal capacity. In the main, councillors and council staff have the same legal duties online as anyone else, but failure to comply with the law may have more serious consequences.
Approved means of social media may be used to:
· Distribute agendas, post minutes and dates of meetings
· Advertise events and activities
· Share good news stories linked website or press page
· Vacancies
· Re-tweet or share information from partner agencies such as Principal Authorities, Police, Library, Health etc.
· Post or Share information from other parish related community groups such as schools, sports clubs, community groups and charities
· Refer resident queries to the clerk and all other councillors
Code of Practice
When using social media (including email) parish councillors and council staff must be mindful of the information they post in both a personal and council capacity and keep the tone of any comments respectful and informative. Only information that has been discussed and agreed by the council can be shared. Posting should be limited to valid information only, The Council will avoid over posting content, entering into debate or responding to negative comments on social media.
Online content should be accurate, objective, balanced and informative. Parish councillors and council staff must not:
· hide their identity using false names or pseudonyms
· present personal opinions as that of the council
· present themselves in a way that might cause embarrassment to the council
· post content that is contrary to the democratic decisions of the council
· post controversial or potentially inflammatory remarks
· engage in personal attacks, online fights and hostile communications
· use an individual’s name unless given written permission to do so
· publish photographs or videos of minors without parental permission
· post any information that infringes copyright of others
· post any information that may be deemed libel
· post online activity that constitutes bullying or harassment
· bring the council into disrepute, including through content posted in a personal capacity
· post offensive language relating to race, sexuality, disability, gender, age, religion or belief
· conduct any online activity that violates laws, regulations or that constitutes a criminal offence
Publishing untrue statements about a person which is damaging to their reputation is libel and can result in a court action and fine for damages. This also applies if someone else publishes something libellous on your social media site. A successful libel claim will result in an award of damages against you.
Posting copyright images or text on social media sites is an offence. Breach of copyright will result in an award of damages against you.
Knowingly publishing personal data of individuals without permission is a breach of Data Protection legislation and is an offence.
Publication of obscene material is a criminal offence and is subject to a custodial sentence.
Councillors’ views posted in any capacity in advance of matters to be debated by the council at a council or committee meeting may constitute Pre-disposition, Pre determination or Bias and may require the individual to declare an interest at council meetings.